|  |
Faculty Guides & Research Areas
in Marketing Area
Faculty Guides | Research Areas |
| Paromita Goswami | * Consumer Behavior
* Social Marketing |
| Prahlad Mishra (Email) | * Market Research |
| Rajeev Roy (Email) | * Entrepreneurship
* Entrepreneurial Marketing |
| Sandip Anand | * Market research
* Brand Management
* Emerging Markets and Organizations
* Efficiency and Equity Issues in Marketing with focus on the Bottom of the Pyramid
* Return on Marketing investments/Marketing accountability
* Validation of Marketing Research Instruments
* Indian culture and branding
* Indigenous branding models
* Marketing of social goods and services
* Indigenous marketing theory
* Historical perspectives in Marketing
* Application of Neurosciences in Marketing
* Public-Private partnerships in Health Care
* Cognitive Justice for Consumers |
| Subhasis Ray | * Corporate Social responsibility
* Sustainability Management
* Business in society |
|