* Market research * Brand Management * Emerging Markets and Organizations * Efficiency and Equity Issues in Marketing with focus on the Bottom of the Pyramid * Return on Marketing investments/Marketing accountability * Validation of Marketing Research Instruments * Indian culture and branding * Indigenous branding models * Marketing of social goods and services * Indigenous marketing theory * Historical perspectives in Marketing * Application of Neurosciences in Marketing * Public-Private partnerships in Health Care * Cognitive Justice for Consumers
Sanjay Mohapatra
* Software Engineering * E-commerce * IT Enabled Services